Clothing Brand with over 15K active customers
Wide variety of Eastern & Western Wear, increased ROAS to 11+
Problem
A festive fashion brand, was struggling to increase their online sales and grow their customer base.
Solution
- Conducted a comprehensive analysis of the client's current advertising strategy to identify areas of improvement.
- Developed a new campaign focused on promoting the client's commitment to sustainability and ethical production.
- Optimized the website for conversions by improving the user experience, simplifying the checkout process, and adding trust signals such as social proof elements.
- Implemented a retargeting strategy to re-engage users who had previously shown interest in the client's products.
Results
- Within the first month of the campaign, the client saw a 20% increase in website traffic, with a corresponding increase in time spent on the site.
- The retargeting strategy resulted in a 15% increase in conversion rates among users who had previously interacted with the client's website.
- Over the course of six months, the client's online sales increased by 45%, resulting in a significant boost in revenue for the business.
- We also improved Return on Ad Spend (ROAS) by 30% by optimizing the ad campaigns and targeting the right audience with highly relevant ads.
Our new advertising strategy proved to be highly effective in generating high-quality leads and increasing website traffic for the client. By highlighting their creativity in their festive designs and wide variety of wibrant clothes, we were able to attract customers who value socially responsible brands. Additionally, by optimizing the website for conversions and implementing a retargeting strategy, we made it easier for users to make a purchase and re-engaged those who had previously shown interest in the client's products. As a result, the client saw a significant increase in online & in Store sales, revenue, and Return on Ad Spend.