EdTech platform with presence in over 6+ Countries
Needed help in scaling up its current operations to South East Asia. Middle East & UK
Problem
the client, an online learning platform, was struggling to increase their brand awareness and attract new students to their courses.
Solution
- Conducted a comprehensive analysis of the client's current marketing strategy to identify areas of improvement.
- Developed a new campaign focused on targeting potential students with highly relevant ads promoting the unique value proposition of the client's courses and training programs.
- Optimized the website for conversions by improving the user experience, simplifying the enrollment process, and adding trust signals such as student testimonials and industry recognitions.
- Optimized the website for conversions by improving the user experience, simplifying the enrollment process, and adding trust signals such as student testimonials and industry recognitions.
Results
- Within the first month of the campaign, the client saw a 30% increase in website traffic, with a corresponding increase in time spent on the site.
- The retargeting strategy resulted in a 20% increase in enrollment rates among users who had previously interacted with the client's website.
- Over the course of six months, the client's enrollment numbers increased by 40%, resulting in a significant boost in revenue for the business.
- We also improved Return on Ad Spend (ROAS) by 35% by optimizing the ad campaigns and targeting the right audience with highly relevant ads
Our new marketing strategy proved to be highly effective in generating high-quality leads and increasing enrollment numbers for the client. By targeting potential students with highly relevant ads promoting the unique value proposition of the client's courses and training programs, we were able to attract students who were interested in enhancing their skills and advancing their careers. Additionally, by optimizing the website for conversions and implementing a retargeting strategy, we made it easier for users to enroll in a course and re-engaged those who had previously shown interest in the client's courses. As a result, the client saw a significant increase in enrollment numbers, revenue, and Return on Ad Spend.