Pizza Brand with a customer Base of over 10 Million People
The brand needed help scaling up its operations twice of their current coverage
Problem
A popular pizza brand, was struggling to increase online orders and grow their customer base.
Solution
- Conducted a comprehensive analysis of the client's current advertising strategy to identify areas of improvement.
- Developed a new campaign focused on targeting potential customers with highly relevant ads promoting the unique taste and quality of the client's pizzas.
- Optimized the website for conversions by improving the user experience, simplifying the checkout process, and adding trust signals such as customer reviews.
- Implemented a retargeting strategy to re-engage users who had previously shown interest in the client's products.
Results
- Within the first month of the campaign, the client saw a 35% increase in online orders, with a corresponding increase in time spent on the site.
- The retargeting strategy resulted in a 20% increase in conversion rates among users who had previously interacted with the client's website.
- Over the course of six months, the client's online sales increased by 45%, resulting in a significant boost in revenue for the business.
- We also improved Return on Ad Spend (ROAS) by 25% by optimizing the ad campaigns and targeting the right audience with highly relevant ads.
Our new advertising strategy proved to be highly effective in generating high-quality leads and increasing online orders for the client. By targeting potential customers with highly relevant ads promoting the unique taste and quality of the client’s pizzas, we were able to attract customers who were interested in trying out new and delicious pizzas. Additionally, by optimizing the website for conversions and implementing a retargeting strategy, we made it easier for users to make a purchase and re-engaged those who had previously shown interest in the client’s products. As a result, the client saw a significant increase in online sales, revenue, and Return on Ad Spend.