Premium Bags Ecommerce Store
Based in Singapore, the brand offers luxury collection of branded bags from Gucci, Versace, Chanel, Dior, etc.
Problem
A retailer of premium handbags from luxury brands such as Gucci and Versace, was struggling to increase their online sales and website traffic.
Solution
- Conducted a thorough analysis of the client's current advertising strategy to identify areas of improvement
- Developed a new campaign focused on targeting potential customers with highly relevant ads
- Optimized the website for conversions by improving the user experience, simplifying the checkout process, and adding trust signals such as security badges and customer reviews
- Implemented a retargeting strategy to engage users who had previously shown interest in the client's products
Results
- Within the first month of the campaign, the client saw a 30% increase in website traffic, with a corresponding increase in time spent on the site.
- The retargeting strategy resulted in a 25% increase in conversion rates among users who had previously interacted with the client's website.
- Over the course of six months, the client's online sales increased by 50%, resulting in a significant boost in revenue for the business.
- We also improved Return on Ad Spend (ROAS) by 35% by optimizing the ad campaigns and targeting the right audience with highly relevant ads.
Our new advertising strategy proved to be highly effective in generating high-quality traffic and increasing conversions for the store. By targeting the right users with highly relevant ads and engaging those who had previously shown interest in their products, we were able to drive real results for our client. Additionally, by optimizing the website for conversions, we made it easier for users to make a purchase, resulting in a significant increase in online sales and Return on Ad Spend.